Update and deliver real time CRM content to deliver the best possible end user experience. Contact Centers are often the primary point of contact between customers and corporate sales, marketing and support activities, so it is critical for these customer organizations to have access to the most current customer information. In addition many organizations have CRM content available through a variety of corporate data points. Since the EPIC Contact Center solution sits logically between the customer and the enterprise it offers a conduit to both use and update real time CRM content. Customers that are using EPIC Contact Center solutions can combine update and optimize their content to:
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Note: EPIC interfaces transparently with any SQL database for which an ODBC driver exists. Database integration allows organizations to access and update content for inbound and outbound calls in real time.